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Sam Davidson's blog

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Do the Thing Besides The Thing

If you think taking a class is the key to creativity, think again. Turns out, you should take a walk.

And if you're an airline and want to save a few million, don't go hedging fuel prices. Redesign your meal tray.

It's easy to think that the way to do something is the most obvious way. But many times, the better solution is the roundabout way, the way other than the way you're thinking.

So before you go planning, changing, or stressing, try another way. 

It may be the only way.

Sam DavidsonComment