Speaker | Entrepreneur | Author

Sam Davidson's blog

Every Tuesday, I write.

I share an idea I’ve come up with, a struggle I’m wrestling with, a puzzle I’m turning over in my head, or a story that I think the world needs to hear. You can sign up to get these emailed to you each Tuesday morning by clicking here

On Thursdays, I write at Batch about a business idea or concept, usually through the lens of my day-to-day work as co-founder and CEO or from the viewpoint and lessons learned of our purveyors. Follow along here

On LinkedIn and Twitter I often toss out quick thoughts and ideas that aren’t ready for longer posts just yet or something that I’m seeking feedback on. 

If you'd like to get more ideas like these sent to you each day, it's easy: sign up here.


 

Don't sell stuff. Meet needs.

For anyone who ever toted a trusty Trapper Keeper, this history of the notebook is a compelling read. It's also a great lesson in how to dream, innovate, shift, and succeed.

Time and again, test after test, the Trapper team sought to meet a need in the marketplace. And because they did, they were wildly successful, even after modifications were made based on early feedback. 

Keeping the need you're meeting at the forefront of your business can ensure that you stay in business. It's better to meet a need than to just sell stuff.

Whether you're meeting the need your customers have for belonging, status, convenience, or education, doing so means you'll end up selling stuff, too. 

Lead with the need and all the other stuff will follow.

Sam DavidsonComment