What Michael Grinder Taught Me About Public Speaking
One of the highlights of my brief time with CAMPUSPEAK thus far has been attending their every-other-year conference, Huddle. This is a chance for all the speakers on the roster to get together, learn from each other and from experts, and become better at what they do. Keynoting the event was Michael Grinder, someone who bills himself as a communications expert, particularly when it comes to non-verbal communications. And in just five minutes, I'd learned more from Grinder than I had in my hundreds of times on stage.
Many times, we think that the bulk of our impact as speakers comes from our words. Michael showed us otherwise. Sure - words matter, but so do all the things we do when not saying something.
Here's a sample:
- The first thing out of Michael's mouth was, "The first thing you need to know about me is that I love my wife." This floored the audience. Here was a guy hired to come teach and he begins with his values? But what a way to start it was. Instantly, Michael became someone we admired and trusted, which is important for an audience. A personally invested and connected audience is one that will listen.
- Michael then carried on along this line, reminding us that it's imperative we know the difference between life as a speaker and life as a husband, wife, or whatever else we are when not on stage. He said, "No matter how good a problem solver you are at work, that's not lovable at home." In other words, most of the time, our loved ones aren't looking for us to spout wisdom; they just want us to listen.
- "If you're in a bind, stop making statements and start asking questions." This is good with an unresponsive audience or when things get tense at any job.
- "Make sure your audience walks away with value, not just adrenaline." Great speakers don't just pump their audiences up; they give them something to use.
- "Influence is not just about power. It's about permission." People need to willingly give us their attention if we're to be successful.
- "Brilliant communication gets people to be accountable to themselves." This is what is 'motivational' many times about speaking. You're motivating people to believe in themselves, work hard, and be their own coach and hardest critic.
- "Leadership is comfort with uncertainty."
- "If you want to help something you say sink into someone's long-term memory, increase or decrease voice volume from the baseline." A whisper can be as effective as a shout.
- "Speaking 'techniques' are like a match. They aren't ethical or unethical in and of themselves. How you use these techniques determines whether or not what you're doing is ethical." If you're great at speaking, those skills can't and shouldn't be used to manipulate. There's no real impact there.
- What makes a great speaker isn't whether or not they can employ great skills; it's when they choose to use them.
- "Our perception of ourselves is the number one thing that gets in the way of our professional development." We can all get better.