It is the job of every leader to get behind.
Check out this short (3-minute) video. Six photographers are each told a different backstory about the same subject. As you may expect, each comes up with a different result.
A photograph is shaped more by the person behind the camera than by what's in front of it. To prove this we invited six photographers to a portrait session with a twist. 'Decoy' is one of six experiments from The Lab, designed to shift creative thinking behind the lens.
Our expectations determine the outcome more than we think.
A leader's job is to get bigger and bolder, but also to get behind. Behind the person, the customer, or the investor. To dig deeper and see who they are, what they want from life, this transaction, this meeting, or this opportunity.
There's more than meets the eye. The leader's job is to find all of it.
(h/t: kottke.org)