The Christmas is Not Your Birthday campaign kicks off on Monday. But Tennessean columnist Ray Waddle felt that the concept resonated enough with readers already.
He's featured CoolPeopleCare in his weekly column about faith. It's a good read, and we love getting good press like this. This of course now means that I have to go buy a copy of the paper.
This campaign we're launching might also be a welcome refresher for those of you who wanted a PlayStation 3, but didn't want to get mugged or shot.