Seth Godin details why the magic doesn't happen quite like, well, magic. Sure, we hope there will be a silver bullet or the waving of a wand and we'll be on our way towards something awesome. But, that's rare, so we better get to work.
People can be magic, too, but the most magical among them seem to be those who are consistently themselves and we soak in these small bits of them that wow and impress us time and again.
It's not that magic becomes ordinary (why call it magic, then?). It's that the ordinary and the consistent stand out because people are looking for magic in all the wrong places.
Find the hardworking, the dedicated, the selfless, the compassionate, the reliable, and the true. There is where you will find magic.