New things get criticized, poked, critiqued, prodded, examined, and panned.
New movies, new companies, new ideas, new relationships, new habits, new books, new restaurants - they have their critics and their fans.
If you don't want to be scrutinized, then don't do anything new. Don't invent, don't try, don't launch, don't dream, don't change.
When faced with that reality of sameness, criticism seems a small tax to pay on being part of something new.