I've been speaking about story more and more - the ability that great leaders have to motivate others by helping them find themselves as part of a story.
“We don’t change markets, or populations, we change people. One person at a time, at a human level. And often, that change comes from small acts that move us, not from grand pronouncements.”
Small things matter.
Work on your big shows and epic statements. But don't forget the tiny gestures and small deeds.