Industries are shrinking. Big, stalwart companies that have been kings for years are losing market share, not just to upstarts, but to customer apathy and distractions and competition in other markets. Customer bases, attention spans, discretionary budgets - everything is shrinking.
The choice, then, is twofold: Do you try to squeeze into an increasingly narrow field, or do you set out to create your own pathway, as wide as your very imagination?
Don't act narrow. Dream big.