#012: You Get to Write Your Story

Guess what Iceland is known for now? Soccer (futbol). 

This spot in San Francisco wants to be known for $15 cups of coffee.

Leigh Steinberg is trying to be a better agent this time.

Stories are all around us. Stories of invention and reinvention, reputation, resurrection, and rebirth. What story are you trying to tell? 

As a leader with heart mind and soul, you'd better get to telling it, lest someone tell it for you.