Groups make headlines; communities make impact.

If you’re trying to find where you belong, go deep with a community that is looking to actually change things rather than just rant about them.

Effective communities know that to make a difference they need the right people in the room for a very long time. They’re focused on deep connection over time.

Groups that want to make headlines just want to find a lot of people for a very short amount of time. They’re looking for anyone who will show shallow interest for the moment and then move on.

Make waves, not splashes. Be the moon, not a pebble.