Brain Snacks 030: The art of caring

No one will care about your stuff as much as you do.

The teacher won’t care about your kids as much as you do, the therapist won’t care about your relationship as much as you do, the accountant won’t care about your business as much as you do, and the landscaper won’t care about your house as much as you do.

And well they shouldn’t. They are niche experts, designed to do a specific job (which they care about more than you).

Caring is your job.

Thankfully, caring is a skill we can improve, a muscle we can strengthen, and an art we can perfect.

In order to succeed, you don’t have to be the expert at everything in your world; you just have to care the most.

Outsource talent, not passion.