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Sam Davidson's blog

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The Next Big Thing

Don't try to be the next big thing.

Once someone calls you that, you're no longer next (you'll have arrived). The fame of being the next big thing, it turns out, is very short lived.

It's better to be something that has longer staying power. It's better to be:

  • Good
  • Trusted
  • Delightful
  • Consistent
  • Meaningful
  • Necessary
  • Indispensable

Don't aim for next lest someone then aim for you. Aim for a standard that outlasts next. 

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