The Why of the What
For my entrepreneurial readers today, here are two ideas you might be considering on why you want to start a business:
- “I have a billion dollar idea."
- “I love delighting people with my homemade spaghetti sauce."
The first idea focuses on the outcome, what the ultimate result could be from your work. The second focuses on the inputs, what you give to your business that makes you happy and channels a deep passion.
Both can be fine reasons to start a business. But only one of those is firmly in your control. And starting a company is hard enough just to leave everything to chance.