The more I thought about it, I realized the ability of remarkable individuals to get folks to do things they normally wouldn't. As I mentioned before with Lance Armstrong, it's one thing to stand on the podium with a sponsor's logo across your chest. It's another entirely to drastically increase the number of eyeballs fixated on said logo because you brought newbies into the game.
As I began thinking in my own life, outside of the worlds of golf, cycling and voting, I realized:
- I didn't read marketing blogs, but then I found Seth Godin.
- I didn't eat salad, but then I ordered the BBQ Chicken Chop Salad at California Pizza Kitchen.
- I didn't read op/ed columnists, but then a professor steered me towards Thomas Friedman.
- I didn't loan money out to folks, but then I tried Kiva.
- I don't go to a lot of concerts, but I never miss David Wilcox when he comes to town.
- I don't keep beer in my fridge, but I can't pass up a Yazoo growler from time to time.
- I don't watch late night TV, but I'm sure to DVR Leno, Letterman or Conan when someone interesting is on.
There are game changers in every industry and in every walk of life. And, once you find them, your world view is changed and your behavior is modified.
Because these people and organizations are so remarkable, folks need to hear about them.
So here's the deal: Between now and Tuesday, leave your own game changers in the comments. Next week, I'll take a look at the recommendations that have been made wherever this article has been posted. Whichever idea strikes my fancy as the best game changer will get a copy of my book.
Maybe you don't participate in contests or leave comments. Well...until now.