You Can't Get in the Way
You know that thing you're working on? (The conference, the pitch, the new team, the book, the relationship?)
It's going to face many obstacles and challenges. Make sure that you're not one of them.
I don't mean don't mess up or make a mistake. What I mean is that your ego can't be a primary objective. Attention for yourself can't be part of the game plan.
If your overarching goal is the project itself (great event attendance, strong book sales, an investor backing the idea), then promotion of self must take a back seat.
If you would rather the world know about you, then hire an agent or create controversy. But if you want the world to know about the work you're doing, then make your work about your work.
Make it about the movement, not the mover.