In Sweden, it's rare that someone dies in a traffic accident. Even though the number of vehicles and miles driven has doubled since 1970, deaths have decreased 80%. Why?
Their goal isn't to have fewer road deaths; it's to have zero. And they've backed that goal with legislation, funding, attention, and planning.
Whatever your goal is, double it. And then set into action a plan that gets you there. Vague and wishful thinking don't accomplish much.