Brain Snacks 015: On friction

Brain Snacks 015: On friction

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People will always take the path with the least amount of friction. The easiest way to buy, consume, change, participate, or act will always win.

But achievement only happens on the path with friction. Overcoming, rising up, persevering, working, and striving lead to actual success.

If you want to sell something, remove the friction.

If you want to accomplish something, add it.

Brain Snacks 016: The worst of both worlds

Brain Snacks 016: The worst of both worlds

Brain Snacks 014: Under construction

Brain Snacks 014: Under construction