I got to listen to Simon Sinek on a panel at a conference last month. The group was discussing purpose in business and while there were a lot of insights and wisdom to digest, Sinek's comments stuck with me:
"You get the behavior you reward," he said in response to a question asked about how to infuse purpose at every level of a company.
Ever since then, I've been asking myself what I'm incentivizing my team to do to Batch. I'm also asking how I parent. Or what I want to encourage in my friends.
Rewards are a powerful thing, but they can't be the only thing. Eventually, I think you can embed purpose so deeply in people, be they colleagues, investors, an audience, or a family. Then, fulfilling a collective destiny can be its own reward.