Leadership with heart, mind, and soul

Two Great Posts on Brand Identity

Added on by Sam Davidson.

And Seth Godin's got 'em both.

The first talks about when to decide what it is your brand stands for. You could do a lot of things, but it's best to do one better than everyone else.

And the second looks at Hillary Clinton as a case study. The important question here is who you want to be in the long-run, not just what you could be in the moment.

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