This month (yes, it's already August), spend time determining what it is the tribe you lead does and for whom.
If you're headed back to school, make a decision about who your club, fraternity, major, or department wants to reach and why.
If you're in the thick of a product launch, pinpoint your target market and start deciding how you'll find them and how you'll talk to them about what you're making.
If you're beginning a new company, be certain about who you want to work with and why they'd be a good addition to the team.
If you're organizing moms in your neighborhood, kids for a soccer team, volunteers for a 5k, or clients for a sales pitch, be sure you're talking directly to them.
No one likes to be given generic statements. We really want to hear about us. So tell us - why should we be a part of what you're doing?