Effective communities are driven by internal goals. “We’re not as good as we should be. We need to improve our integrity/focus/camaraderie/values.”
Ineffective communities are drive by external goals. “We’re not as good as they are. We need to improve our image/marketing/facade.”
One group is chasing after a consistent standard; the other an ever-changing one. Thus, one arrives at their goal; the other runs in circles.
