Go. Then, steer.
My fourth company, Batch, is having a big week next week. It's when our first Batch hits doorsteps. And when it does, we're planning a day to measure reaction and steer as needed.
We expect that we'll need to change some things. We'll learn a lot when our product is finally in a customer's hands. And we'll take time to be smart and decide what to do next.
This is what launching a company is like, and it's often what leading is like. You set off in the best direction you can find, but you must always be ready to change course, to maneuver as needed, and to steer.
Leadership goes. If you stay still, there's nowhere to follow. Don't be afraid to move just because you might have to steer somewhere down the road.