Penelope Gets It Right
Brazen Careerist author Penelope Trunk hits at the heart of what Generation Y is looking for in the workplace. Her article in Time Magazine gives a quick but accurate insight into the need for businesses to attract and retain young talent.
Not surprisingly (to me at least) is the intersection of work and meaning. Many companies are having success by offering volunteer opportunities for their employees (or at least pointing them in the right direction).
I'm more convinced than ever that young people, the active producers of media and consumers of stuff, are looking for meaning and belonging. If employers, churches, or nonprofits can offer meaningful experiences, they'll have a captive audience into the near future.