Leaders tell stories about what moves them in order to move others in the right direction.
Any leader you admire - whether world famous or known only to you - tells stories. These stories may not begin with "Once upon a time..." but they all convey a key passion, something the leader believes in above all else.
If we want to motivate, captivate, inspire, and encourage others, we need to tell stories. The way we lead and live is a story in and of itself, pointing to some truth or dream or goal we have and that we want to show others so they, too, may join us in our quest to create something better.
Leadership starts with a story and it ends with commitment.