Speaker | Entrepreneur | Author

Sam Davidson's blog

If you'd like to get more ideas like these sent to you each day, it's easy: sign up here.


Trigger Events

I'm working with some friends on a new business idea. We're spending this month testing the concept and researching. As we put together a business plan, we're listing out our trigger events, stuff like:

  • When we sign on X customers, we'll then...
  • After we talk to X suppliers, we'll be able to...
  • If we decide to expand, we'll need to...

This kind of if/then planning lets us not get too far ahead of ourselves while also (at least in our minds) preparing for future success.

Whether you're planning a conference, a new company, a family, a retreat, or a speech, using trigger events allows you to not bet the entire concept on a pipe dream and helps cement your work in reality. Likewise, trigger events let you capitalize on momentum to keep moving forward.

What are your trigger events for your job?